Introduction to advertising
Advertising A campaign promoting a product or idea which can persuade or interest a target audience to purchase or use products and services. The campaign may use many different forms of media to promote a message for a set amount of time. Media platforms for advertising: - Magazine adverts - Video adverts - Social media adverts such as Instagram, Facebook and Snapchat - Website pop ups - Billboard advertisement (static or interactive) - Radio adverts - Bus poster (static or interactive) - TV adverts - Leaflets - Newspaper adverts - Banners - Brochure Evian- Live Young https ://www.bing.com/videos/search?q=evian+baby+advert&& view=detail&mid=FA01D9B464FAF89DC736FA01D9B464FAF89DC736&rvsmid=62EACD57E20732F53A1162EACD57E20732F53A11&FORM=VDQVAP The consistency of these adverts is that they give out a message that Evian water makes you look younger. The colour scheme stays consistent in both adverts. They use...