Introduction to advertising

Advertising
A campaign promoting a product or idea which can persuade or interest a target audience to purchase or use products and services. The campaign may use many different forms of media to promote a message for a set amount of time.

Media platforms for advertising:
- Magazine adverts
- Video adverts
- Social media adverts such as Instagram, Facebook and Snapchat
- Website pop ups
- Billboard advertisement (static or interactive) 
- Radio adverts
- Bus poster (static or interactive)
- TV adverts
- Leaflets
- Newspaper adverts
- Banners
- Brochure

Evian- Live Young


The consistency of these adverts is that they give out a message that Evian water makes you look younger. The colour scheme stays consistent in both adverts. They use lighter colours as these are soft colours that are often associated with babies. 
The use of having the logo across all three advertising platforms is to increase band awareness.
There are models who are from a different race in the two adverts. This is done to widen the target audience and not limit it to just one race.
Nike- Dream Crazy
The target audience for this advert appears to be for everyone of all ages of all races, those who are disabled and those who aren't. 

Comments

  1. JCoSS Media DeptFebruary 24, 2019 at 7:31 AM

    A basic explanation of two ads which shows some appreciation of target audience. There is though no reference to the Iceland or Gilette adverts - this needs to be completed asap.

    Moving forwards, please always answer class questions in paragraphs, rather than just sentences.

    Mr P

    ReplyDelete

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