Teo Ungar Unit 20 and 24 prep

Attributes- Skills, characteristics and qualities someone may have. Personal attributes- lazy, funny, creative, impatient, one of a kind, unique, good at listening, inactive, rude, short attention span when not interested.  Behavioural - Focus - Public image - Bring passion - Giving support Personal - Creativity - Personal development - Resilience - Focus - Communication skills - Leadership skills Professional - Leadership skills - Design skills - Communication skills  - Professional development - Managing your time - Public image - Focus - Creativity Advertising account executive attributes Professional Leadership skills- An executive of a business has to be able to have authority. Creativity- This attribute will allow the advertising account executive to think of different advertising ideas to be able to promote the service or product. Personal Communication skills- They need to have communication skills as they a...

Advertising Techniques: Brand summary- Summaries brand in just a few words. Brief- Describing the advert. Rhymes- A rhyme (jingle). Repetition- Repeating the brand name. Alliteration- Repeating sounds or letters. Use of every/always- Company commitment. Present tense- Timelessness. Imperatives- Assertive demands. Use of capitals- Emphasis. Humour- Consumers are entertained. Wordplay- Impress customers. - This burger king advert technique uses capitals. This is used to emphasise the message that the burgers at burger king are very tasty. -The advert also uses Imperatives. "IT'LL BLOW YOUR MIND AWAY". The advert is demanding the customer to buy the burger. - The brand is on the advert. This may give customers cravings for Burger King products and so could lure them to buy something. -Burger King have put their slogan on the the advert. "It just tastes better". This slogan is likely to encourage people to go and buy a Burger King product.  ...

Advertising A campaign promoting a product or idea which can persuade or interest a target audience to purchase or use products and services. The campaign may use many different forms of media to promote a message for a set amount of time. Media platforms for advertising: - Magazine adverts - Video adverts - Social media adverts such as Instagram, Facebook and Snapchat - Website pop ups - Billboard advertisement (static or interactive)  - Radio adverts - Bus poster (static or interactive) - TV adverts - Leaflets - Newspaper adverts - Banners - Brochure Evian- Live Young https ://www.bing.com/videos/search?q=evian+baby+advert&& view=detail&mid=FA01D9B464FAF89DC736FA01D9B464FAF89DC736&rvsmid=62EACD57E20732F53A1162EACD57E20732F53A11&FORM=VDQVAP The consistency of these adverts is that they give out a message that Evian water makes you look younger. The colour scheme stays consistent in both adverts. They use...