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Convergence

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What is convergence? -Media technolodies coming together and performing similar tasks. -Hardware's capability to do more than before. -eg: phones to make phone calls, send texts, emails, take pictures, access to the internet, listen to music, produce films, distribute. How do you consume media on our smartphones: - Social media - View pictures - Spotify How do you produce media using smartphones: - Social media - Writing posts Technological Convergence in relation to consumption -Digital technologies are changing the ways in which adverting and marketing, films, television shows and games are being produced, distributed and consumed. -For example: The old 35mm films will end up in museums with cheaper digital downloads offering an immersive experience far greater than before on new digital screens in multiplexes. -New audiences are being created due to the new 3D format. The same is happening across all platforms of media. Take for example a digital SLR- o...
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Analysing adverts

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Use of camera Voice overs Editing Styles  Text  camera shots are used to entertain. Social media links using a hashtag Call to action Use number and website for more information Conventions -Logo -Slogan -Colour scheme -Music -Characters -Storyline Beyonce Music  Linked to the product. Slow matches sexy atmosphere. colour  Hot red. font  p rod uct call to action Be like Beyonce. Buy the product. KFC Complaints from ASA as it promotes bad food habits. Funny so it promotes. Go and buy salad. Happy music. Burger King Logo and slogan- Brand identity Music- Funny comical What makes a good print ad? • Clear and effective image • Memorable – emotional, informative • Slogan/catch phrase / tagline – entice audience, stick in head • Persuasive language • Clear language – to the point • Appropriate font – typeface, sans-serif/serif • Colour scheme – ideally 3/4 • Clear layout • Name of product • Websit...
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ASA

Harmful ads (Criminal damage and Miu Miu): Kids are smoking in the Criminal Damage advert. This is illegal so there are going to be problems with this as it promotes the use of cigarettes for the younger generation. The advert was taken down as it was seen as irresponsible. The complaint was upheld. In the Miu Miu advert there is a 14 year old girl who looks upset sitting on a train track. A problem with this could be that it could be seen by people that it is safe to be on a train tracker. Kids may see it as a suitable place to play. The advert is meant for adults so it was to be taken with responsibility. However, there is a child in the image so it was not suitable. POM and Ribena: The POM advert says "Cheat Death". This is misleading as some people may drink the juice believing they will be able to cheat death. The advert was not allowed to be used again as they were not able to prove that the drink could prolong life. The bristles are ribena bottles. People ...
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Attributes- Personal, Professional and Etiquette

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Attributes- Skills, characteristics and qualities someone may have. Personal attributes- lazy, funny, creative, impatient, one of a kind, unique, good at listening, inactive, rude, short attention span when not interested.  Behavioural - Focus - Public image - Bring passion - Giving support Personal - Creativity - Personal development - Resilience - Focus - Communication skills - Leadership skills Professional - Leadership skills - Design skills - Communication skills  - Professional development - Managing your time - Public image - Focus - Creativity Advertising account executive attributes Professional Leadership skills- An executive of a business has to be able to have authority. Creativity- This attribute will allow the advertising account executive to think of different advertising ideas to be able to promote the service or product. Personal Communication skills- They need to have communication skills as they a...
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Advertising job roles

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Advertising Techniques

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Advertising Techniques: Brand summary- Summaries brand in just a few words. Brief- Describing the advert. Rhymes- A rhyme (jingle). Repetition- Repeating the brand name. Alliteration- Repeating sounds or letters. Use of every/always- Company commitment. Present tense- Timelessness. Imperatives- Assertive demands. Use of capitals- Emphasis. Humour- Consumers are entertained. Wordplay- Impress customers. - This burger king advert technique uses capitals. This is used to emphasise the message that the burgers at burger king are very tasty. -The advert also uses Imperatives. "IT'LL BLOW YOUR MIND AWAY". The advert is demanding the customer to buy the burger. - The brand is on the advert. This may give customers cravings for Burger King products and so could lure them to buy something. -Burger King have put their slogan on the the advert. "It just tastes better". This slogan is likely to encourage people to go and buy a Burger King product.  ...
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Advertising Agency Logo

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