Convergence

What is convergence?

-Media technolodies coming together and performing similar tasks.
-Hardware's capability to do more than before.
-eg: phones to make phone calls, send texts, emails, take pictures, access to the internet, listen to music, produce films, distribute.

How do you consume media on our smartphones:
- Social media
- View pictures
- Spotify

How do you produce media using smartphones:
- Social media
- Writing posts






Technological Convergence in relation to consumption

 -Digital technologies are changing the ways in which adverting and marketing, films, television shows and games are being produced, distributed and consumed.
-For example: The old 35mm films will end up in museums with cheaper digital downloads offering an immersive experience far greater than before on new digital screens in multiplexes.
-New audiences are being created due to the new 3D format.

The same is happening across all platforms of media. Take for example a digital SLR- once only used by only professionals- now you can buy one in marks and spencer. Software is the same, HD content can now be edited on your home PC (which should be a mac) using off the shelf software. 3 years ago at the BBC they missed this- and were still looking at specialist software.

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