Analysing adverts

Use of camera

 Voice overs
Editing Styles 
Text 
camera shots are used to entertain.

Social media links
using a hashtag

Call to action
Use number and website for more information

Conventions
-Logo
-Slogan
-Colour scheme
-Music
-Characters
-Storyline

 Beyonce

 Music 
Linked to the product.
Slow matches sexy atmosphere.
colour 
Hot red.

font 


 product

call to action
Be like Beyonce.
Buy the product.

 KFC

Complaints from ASA as it promotes bad food habits.
Funny so it promotes.
Go and buy salad.
Happy music.

 Burger King
Logo and slogan- Brand identity
Music- Funny comical

What makes a good print ad?

•Clear and effective image
•Memorable – emotional, informative
•Slogan/catch phrase / tagline – entice audience, stick in head
•Persuasive language
•Clear language – to the point
•Appropriate font – typeface, sans-serif/serif
•Colour scheme – ideally 3/4
•Clear layout
•Name of product
•Website
•Brand identity – logo, name of brand/company
Eye catching







Heineken
-Image of product
-Safety message "Drink responsibly"
-Bold font
-Green Colour






 Coca Cola
-Image of Product
-Logo
-Slogan
-Crazy font

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