Advertising Techniques

Advertising Techniques:
Brand summary- Summaries brand in just a few words.
Brief- Describing the advert.
Rhymes- A rhyme (jingle).
Repetition- Repeating the brand name.
Alliteration- Repeating sounds or letters.
Use of every/always- Company commitment.
Present tense- Timelessness.
Imperatives- Assertive demands.
Use of capitals- Emphasis.
Humour- Consumers are entertained.
Wordplay- Impress customers.



- This burger king advert technique uses capitals. This is used to emphasise the message that the burgers at burger king are very tasty.

-The advert also uses Imperatives. "IT'LL BLOW YOUR MIND AWAY". The advert is demanding the customer to buy the burger.

- The brand is on the advert. This may give customers cravings for Burger King products and so could lure them to buy something.

-Burger King have put their slogan on the the advert. "It just tastes better". This slogan is likely to encourage people to go and buy a Burger King product. 





-The KFC Christmas advert attracts customers as it is humorous. When the chicken scares of the turkey that is much bugger than itself it is an entertaining moment in the advert.

- The advert also uses capital letters. The writing in the video is in capitals to show the viewer that it is important to be read. It is important to be read as it is likely to attract the customer to KFC.





- McDonalds use wordplay on this billboard advert. It is used to impress the customer and so make them think that the products that McDonalds sell are also impressive.

- McDonalds have their brand on the advert. It is a good technique to use as McDonalds is known globally and so it could give customers a craving for their food.

- The advert uses capital letters. This is used to emphasise that you can get any drink for only $1. This is likely to attract customers to McDonalds.

- The advert shows McDonalds' slogan. "Im loving it" This slogan is likely to attract people to go to McDonalds  and eat their products.

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